Email Campaigns
Worked cross-functionally with design and email team to
write all copy for compelling, revenue-driving email campaigns.
Seasonal Campaigns
Memorial Day 2019 Campaign, targeted at canceled members (winbacks).
Labor Day 2019 Email Campaign, targeted at current members to share an exclusive trial (refer a friend).
Launch Emails
Launch email for CLEAR’s first Gift Card, which debuted just in time for Holiday 2019.
Launch email for CLEAR at Louis Armstrong New Orleans International Airport. Originally from New Orleans, I added playful language that celebrated the city.
Seasonal Promotions
Valentine’s Day 2020 campaign that used Movable Ink to drive engagement with a voting tool embedded in the CTA.
Daylight Saving Time email campaign that played off the “time-saving” nature of the CLEAR product.
Holiday Campaign
Thanksgiving campaign that aligned with the biggest travel weekend, which generated the highest revenue of any CLEAR email ever.
Cyber Weekend email that generated high revenue for prospect audience base.
Sports Partner Emails
Email creative delivered to partner Miami Heat. The Heat distributed this campaign to season ticket holders to drive CLEAR usage.
MLB partnership email announcing CLEAR at Target Field.
Lifecycle Emails
First email in Welcome Journey deployed to members who sign up online, with reminder to finish CLEAR enrollment in-person at the airport.
Third email in ‘Do Not Renew’ series, which is triggered based on member expiration.
